Marketing Motivators Motivating your clients and patients
By Jerry Bellune Venture capitalist Irwin Federman had it right. “People don’t love you for who you are,” he said. “They love you for how you make them feel.” To succeed, we need to discover how to...
View ArticleMarketing Motivators – Profiling Ideal Clients and Prospects
By Jerry Bellune Profiling Ideal Clients and Prospects. Profiling may sound like something police shouldn’t do. Actually it is one of the smartest strategies for you. You must know who your Ideal...
View ArticleMarketing Motivators – Segmenting your Ideal Clients
By Jerry Bellune In marketing, one size does not fit all. Your market has people with many needs and wants. You must decide which: • Needs and wants you can satisfy. • Who wants them and at what...
View ArticleMarketing Motivators – Picturing your Ideal Clients
By Jerry Bellune We need to picture our Ideal Prospects and Clients. The ones we can and want to help and serve. The ones who want and need what we have to offer. Rev. Rick Warren did this to build a...
View ArticleAdvertising myths exposed: Myth #1 – Advertising doesn’t work
By Jerry Bellune You’ve probably heard someone say this: “I tried advertising but it didn’t work.” Whether it was electronic or in print, it didn’t work. And they are right. Their advertising didn’t...
View ArticleAdvertising myths exposed: Myth #2 – Advertising produces few results
By Jerry Bellune I hear that from owners who’ve tried other media. But it’s not the media that failed them. It’s the advertising itself. It failed because: 1. It did not appeal to their Ideal...
View ArticleAdvertising myths exposed: Myth #3 – All advertising has moved online
By Jerry Bellune A new myth is that only digital advertising works. If you’ve used AdWords, you may have had success. But how much stuff are you selling from your site? How do you know? Are you...
View ArticleAdvertising myths exposed: Myth #4 – Advertising is expensive
By Jerry Bellune This is one of the most prevalent myths. Yet you see small business advertising everywhere. That’s because their owners are smart. They know which media work best for them. Too many...
View ArticleAdvertising myths exposed: Myth #5 – Advertising should build my brand
By Jerry Bellune This is a big mistake for small businesses. Brand building is for big guys like Coke and Pepsi. Is this a good idea for local business owners? Yes and no. Look at it this way: 1. You...
View ArticleAdvertising myths exposed Myth #6 – Direct mail works better
By Jerry Bellune You’ve probably heard someone say this: “I use direct mail to reach those who will buy from me.” They’re right. Direct mail has many advantages: 1. It comes in the mail, usually in...
View ArticleMore Must-Read Books for 2016 – Learn Leadership from Lincoln
By Jerry Bellune Abraham Lincoln was an unlikely president. A backwoods lawyer with no political power. But he found a way to win his rivals support. This is an example any of us could benefit from....
View Article
